Content is only king if it's great.

Look closely at the two paragraphs below:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras est lorem, tincidunt ut tristique nec, tristique ut est. Morbi quis suscipit nulla. Ut augue justo, tempor posuere orci in, dignissim ullamcorper sem. Nam consequat justo id dui consectetur sollicitudin. Suspendisse volutpat suscipit libero, non ornare nunc posuere sed. Cras euismod, tellus sit amet congue iaculis, leo quam fermentum nulla, quis viverra lorem augue nec turpis. Vivamus eu purus eu sapien porttitor rutrum. Donec finibus vehicula odio, id sodales dui convallis nec. Nunc tristique neque eget ullamcorper semper. Mauris non neque eu nibh commodo malesuada vitae sed risus. Morbi a dolor ac tellus ullamcorper lobortis. Donec ac tempus libero. Aenean tempus justo massa, in rutrum diam posuere eu. Ut magna sem, interdum nec massa vel, euismod mollis arcu. Nulla in lobortis lorem. Suspendisse dictum eget lectus ut pharetra.

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What did you find out? Thre first paragraph is Lorem Ipsum, the origin of dummy text. Though it was designed to replace real sentences, it is becoming very outdated. Notice the overuse of the letter "s" and the inconvincibility. If you want your site to ever show up on Google, you can't rely on this generic language.

But what about the second paragraph?

This "hipster" text grabs attention and is enjoyable to read. We encourage content masters to follow our engagement framework that we use for our selection of interesting content for our audience. Contact us for inquiries about advice, consulting, and general tips from Content Bull.